Behavior Change Techniques or BCT's for short are specific components that make an intervention, feature or experience more effective.
The Behavior Change Technique Taxonomy (BCTTv1) is made up of 93 techniques categorized into 16 groups. It was created by Susan Michie and colleagues at University College London.
I made an easy to use board in miro and figma with resources to help you visualize use these techniques in your projects.
What You’ll Learn:
-What the 90+ behavior change techniques are
-How to use them to drive change
-How I would apply them in a real project
-How to leverage AI to design with them
If you don’t know me, I’m Robert Meza a practitioner who is running a consultancy called Aim For Behavior - I teach courses and share free tools and frameworks like this one. My team and I work with clients around the world on fun but challenging behavioral focused projects.