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How We Change Behavior

Behavior Change Techniques or BCT's for short are specific components that make an intervention, feature or experience more effective.

The Behavior Change Technique Taxonomy (BCTTv1) is made up of 93 techniques categorized into 16 groups. It was created by Susan Michie and colleagues at University College London.

An easy to use board in miro and figma with resources to help you visualize using these techniques in your projects.

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Organizational Behavior Change Toolkit

A practical toolkit for experienced change practitioners who need to work out why behaviour isn’t changing, what kind of barrier they’re actually dealing with, and what to do next. Built to complement ADKAR, Prosci, Kotter, and internal change methods. Launching Soon!

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€297

Behavior Design

Get the Foundations to help you design for behavior and people. This course teaches you how to solve challenges in business with a step by step Framework that Integrates Behavioral Science into Design, Innovation and Change.

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👨‍🏫 Meet Your Instructor: Robert Meza

Robert Meza is the founder of Aim for Behavior, a leading consultancy in organizational behavior change. With years of experience working globally with startups, corporations, and governments.