Behavior Design
Design product features, content, and services that help people follow through — without relying on willpower alone.
This course teaches you how to solve challenges in business with a step by step Framework that Integrates Behavioral Science into Design, Innovation and Change.
Real-world case studies from retail, employee retention, and cybersecurity
Worksheets, PDF's and Templates
Most companies struggle to understand why customers and users behave the way they do, this results in low engagement, poor retention, and ineffective strategies.
This course helps you bridge the gap between by showing you how to apply behavior design to real business challenges.
✔ Create better customer & employee experiences
✔ Increase engagement & retention
There are four case studies each broken down in the lessons.
Each example will highlight some differences in tool to give you more choices and help adapt it to your context.
Discover behavior design
Understand behavior change frameworks
Define behaviors, drivers and outcomes
Understand what drivers of behavior are and how you can design for them
Understand how to select behavior change strategies
Understand how to translate behavior change techniques into design features for products, services, processes, communication and experiences.
In this version we will break down the lessons into 4 Modules:
Module 1
Understand Phase: In this phase you begin to understand the challenge, the complexity, and you conduct your research.
Learning Outcomes:
- Define ‘problem’ in behavioral terms
- Understand how to use evidence and data
- Understand the importance of triangulating data
- Understand how to find patterns
Module 2
Define Phase: In this phase you gain an understanding of how to select a target behavior, specifying it in more detail, and use theories and frameworks to understand its context and drivers.
Learning Outcomes:
- Produce a behavioral map or list of possible target behaviors
- Apply criteria to select a behavior to change
- Who, needs to do what, when, where?
- Understand the behavior in context using theories, models and frameworks to identify drivers of behavior
Module 3
Drive Phase: This phase focuses on the evaluation of intervention strategies and their alignment with behavioral diagnoses. You will explore a range of intervention strategies and learn how to select the most appropriate strategy based on a behavioral diagnosis which ensures effective and tailored approaches to address your behavioral challenge.
Learning Outcomes:
- Consider range of intervention strategies
- Define BCTs
- Selecting Behavior Change Techniques
Module 4
Design Phase: In this phase you gain an understanding of behavior change techniques (BCTs) and their application in promoting behavior change. You will explore a variety of BCT options and learn how to choose the most suitable BCT based on a behavioral diagnosis. Alternative approaches will also be considered, providing a comprehensive understanding of effective strategies in this context.
Learning Outcomes:
- Translate BCT’s
- Ideation
- Behavior and Design Principles
- Prototyping
Course (Version 1, Feb 2023)
In this first version, the course is comprised of 5 modules. I will be building each module using a case study that I will share in the video lessons.
Module 1: Intro to Logic Models
This module will provide you with an understanding of the structure of a Logic Model and how to use it to design effective solutions.
Module 2: Defining Behavior and Context
We will be discussing different ways of defining behavior and why it is important to be clear about the definition.
Module 3: Understanding what influences Behavior using the COM-B Model
This module will provide you with a deeper understanding of the COM-B model and how to use it to identify influences of behavior.
Module 4: Identifying Intervention Types using the Behavior Change Wheel
This module will provide you with a deeper understanding of intervention strategies and how to use them to select the appropriate intervention.
Module 5: Selecting Behavior Change Techniques
This module will provide you with a deeper understanding of behavior change techniques and how to use them in your design.
After you have finished all the lessons in the Behavior Design Course, you will get a certificate to show that you have completed the course.
Each certificate comes with its own unique ID, the name of the course, and the date it was awarded.
Join people using behavioral science to design better products, services, experiences, communications, and policy interventions.
Includes all 4 core courses
Worksheets, templates, PDFs, and practical tools included
Additional resources added over time
Real-world examples across health, public policy, product, service design, and behavior change
14-day money-back guarantee (provided no substantial course progress has been completed )
*Most students expense this through their professional development or learning budget.