Self-Paced Master Course
Learn how behavior design can improve your products, services, and experiences
✔ Understand human behavior & decision-making
✔ Learn how to use evidence based tools
✔ Use behavioral science thinking to solve your challenges
Join hundreds of professionals using behavioral science to drive real change in products, teams, and systems.
Full access to the Behavior Design course
Immediate,1 year access
Detailed breakdowns of BCW, COM-B Model, Logic Model
Real-world case studies from retail, employee retention, and cybersecurity
Worksheets, PDF's and Templates
14-day refund (if no lessons and/or modules have been opened or completed)
*Most people expense this course as part of their learning and development budget
Most of us struggle to understand why our customers, employees, and users behave the way they do—this results in low engagement, poor retention, and ineffective strategies.
This course helps you bridge the gap between theory and practice by showing you how to apply behavioral science to real business challenges.
✔ Make smarter business decisions based on human behavior
✔ Create better customer & employee experiences
✔ Increase engagement & retention
There are four case studies each broken down in the lessons.
They are meant to help you understand and apply the course material in your organisation.
Each example will highlight some differences in tools, frameworks and models we use, to give you more choices and help adapt it to your context.
Understand behavioral science and how it integrates with design, innovation and organizational change
Understand behavior change frameworks, theories, and models
Distinguish between behaviors, drivers and outcomes
Understand how to create a behavioral statement
Understand what drivers of behavior are and how you can identify and classify them
Understand how to select behavior change strategies
Understand how to translate behavior change techniques into design features for products, services, processes, communication and experiences.
Understand how to develop and design solutions to enable behavior change
This course is created for people who want to learn how to better understand human behavior and to learn how to better drive change in organisations and their work.
It is taken by:
Innovation managers
Product managers
Service Designers
Customer Experience Professionals
HR Professionals
Change Managers
User Experience Designers
Researchers
Founders and Executives
In this version we will break down the lessons into 4 Modules:
Module 1
Understand Phase: In this phase you begin to understand the challenge, the complexity, and you conduct your research.
Learning Outcomes:
- Define ‘problem’ in behavioral terms
- Understand how to use evidence and data
- Understand the importance of triangulating data
- Understand how to find patterns
Module 2
Define Phase: In this phase you gain an understanding of how to select a target behavior, specifying it in more detail, and use theories and frameworks to understand its context and drivers.
Learning Outcomes:
- Produce a behavioral map or list of possible target behaviors
- Apply criteria to select a behavior to change
- Who, needs to do what, when, where?
- Understand the behavior in context using theories, models and frameworks to identify drivers of behavior
Module 3
Drive Phase: This phase focuses on the evaluation of intervention strategies and their alignment with behavioral diagnoses. You will explore a range of intervention strategies and learn how to select the most appropriate strategy based on a behavioral diagnosis which ensures effective and tailored approaches to address your behavioral challenge.
Learning Outcomes:
- Consider range of intervention strategies
- Define BCTs
- Selecting Behavior Change Techniques
Module 4
Design Phase: In this phase you gain an understanding of behavior change techniques (BCTs) and their application in promoting behavior change. You will explore a variety of BCT options and learn how to choose the most suitable BCT based on a behavioral diagnosis. Alternative approaches will also be considered, providing a comprehensive understanding of effective strategies in this context.
Learning Outcomes:
- Translate BCT’s
- Ideation
- Behavior and Design Principles
- Prototyping
Course (Version 1, Feb 2023)
In this first version, the course is comprised of 5 modules. I will be building each module using a case study that I will share in the video lessons.
Module 1: Intro to Logic Models
This module will provide you with an understanding of the structure of a Logic Model and how to use it to design effective solutions.
Module 2: Defining Behavior and Context
We will be discussing different ways of defining behavior and why it is important to be clear about the definition.
Module 3: Understanding what influences Behavior using the COM-B Model
This module will provide you with a deeper understanding of the COM-B model and how to use it to identify influences of behavior.
Module 4: Identifying Intervention Types using the Behavior Change Wheel
This module will provide you with a deeper understanding of intervention strategies and how to use them to select the appropriate intervention.
Module 5: Selecting Behavior Change Techniques
This module will provide you with a deeper understanding of behavior change techniques and how to use them in your design.
Looking to upskill your team or bring behaviorally-informed engagement design into your organization? We offer tailored options for teams and enterprises.
Team Licensing Packages
Provide full access to your design, product, or innovation teams with reporting.
Custom Implementation Support
Get expert help adapting the course frameworks to your specific industry or internal engagement challenges.
Enterprise Pricing Options
Discounted rates for large teams with invoicing support.
Bulk Enrollment Discounts
Save on per-seat pricing when enrolling 5 or more participants at once.
Corporate-Specific Training
Includes team implementation guides, onboarding toolkits, and customized learning pathways.
After you have finished all the lessons in the Behavior Design Course, you will get a certificate to show that you have completed the course.
Each certificate comes with its own unique ID, the name of the course, and the date it was awarded.
Robert Meza is the founder of Aim for Behavior, a leading consultancy in behavior change, innovation, and design. With years of experience working globally with startups, corporations, and governments, he specializes in turning behavioral science into practical, real-world design strategies.
Join hundreds of professionals using behavioral science to drive real change in products, teams, and systems.
Full access to the Behavior Design course
Immediate, 1 year access
Detailed breakdowns of BCW, COM-B Model, Logic Model
5+ hours of video content
Real-world case studies from retail, employee retention, and cybersecurity
Worksheets, PDF's and Templates
14-day refund (if no lessons and/or modules have been opened or completed)
*Most people expense this course as part of their learning and development budget
The materials can be completed quickly because I have made a real effort to condense and simplify the content for your convenience
There are no prerequisites
There is no pre-work for these sessions and no homework
I will be providing some short lectures and during the course I will be sharing my screen to walk you through several case studies
This course is meant to be practical so you can learn the foundations
Full refund after 14 days if no lessons and/or modules have been opened or completed