Most initiatives fail before they start because they target an outcome ("improve safety culture") instead of a specific behaviour. You'll learn to define exactly who needs to do what, where, when, and how often. Then you'll use a prioritisation method to decide which behaviour to focus on first when there are competing options.

You'll leave with: a precisely defined target behaviour and a clear rationale for why it's the right starting point.

Once you know the behaviour, you need to know what's blocking it. Is it a skill gap? A process barrier? A motivation problem? This module gives you a structured diagnostic for identifying the actual barrier rather than guessing. You'll work through a two-step process: brainstorm every possible reason, then systematically score which barriers matter most and which are most changeable.

You'll leave with: a ranked list of barriers for your initiative, scored by impact and ease of change.

You'll leave with: a precisely defined target behaviour and a clear rationale for why it's the right starting point.

The most common mistake: designing an intervention that doesn't match the barrier. Training for a motivation problem. Incentives for a capability gap. This module teaches you how to select from a taxonomy of proven intervention techniques and match them to your diagnosed barrier. You'll also learn the critical difference between designing for the moment someone decides and the moment someone acts.

You'll leave with: a matched intervention designed for the specific barrier you diagnosed, with a plan for when and where it reaches the target audience.

Your intervention doesn't exist in a vacuum. Other people control the environment, the budget, the messaging. This module covers how to diagnose stakeholder resistance, design asks that connect to their goals rather than yours, and create conditions where the behaviour is easier to do than not do.

You'll leave with: a practical understanding of how to navigate stakeholder dynamics and environmental design.

You'll leave with: a matched intervention designed for the specific barrier you diagnosed, with a plan for when and where it reaches the target audience.

Most measurement plans track satisfaction or awareness. Neither tells you whether behaviour changed. This module teaches you how to measure the behaviour itself, what to look for in the first 30 days, and the unintended consequences that derail otherwise good interventions.

You'll leave with: a measurement plan that tracks actual behaviour change, not just activity.