Self-Paced Course
✔ 2 hours self-paced
✔ 5 modules with activities
✔ Lifetime access
✔ Workbook included
You've launched a change initiative. Maybe it's a new process, a compliance requirement, a digital tool, a safety behaviour. You've done the comms. You've run the training. Leadership is behind it.
And the behaviour hasn't changed.
Not because people are lazy or resistant. Because the initiative was designed around an outcome, not a behaviour. The barrier was assumed, not diagnosed. And the intervention doesn't match what's actually in the way.
This course gives you a repeatable method for getting that right.
The Method
Deep Dive
Most initiatives fail before they start because they target an outcome ("improve safety culture") instead of a specific behaviour. You'll learn to define exactly who needs to do what, where, when, and how often. Then you'll use a prioritisation method to decide which behaviour to focus on first when there are competing options.
You'll leave with: a precisely defined target behaviour and a clear rationale for why it's the right starting point.
Deep Dive
Once you know the behaviour, you need to know what's blocking it. Is it a skill gap? A process barrier? A motivation problem? This module gives you a structured diagnostic for identifying the actual barrier rather than guessing. You'll work through a two-step process: brainstorm every possible reason, then systematically score which barriers matter most and which are most changeable.
You'll leave with: a ranked list of barriers for your initiative, scored by impact and ease of change.
You'll leave with: a precisely defined target behaviour and a clear rationale for why it's the right starting point.
Deep Dive
The most common mistake: designing an intervention that doesn't match the barrier. Training for a motivation problem. Incentives for a capability gap. This module teaches you how to select from a taxonomy of proven intervention techniques and match them to your diagnosed barrier. You'll also learn the critical difference between designing for the moment someone decides and the moment someone acts.
You'll leave with: a matched intervention designed for the specific barrier you diagnosed, with a plan for when and where it reaches the target audience.
Foundation
Your intervention doesn't exist in a vacuum. Other people control the environment, the budget, the messaging. This module covers how to diagnose stakeholder resistance, design asks that connect to their goals rather than yours, and create conditions where the behaviour is easier to do than not do.
You'll leave with: a practical understanding of how to navigate stakeholder dynamics and environmental design.
You'll leave with: a matched intervention designed for the specific barrier you diagnosed, with a plan for when and where it reaches the target audience.
Foundation
Most measurement plans track satisfaction or awareness. Neither tells you whether behaviour changed. This module teaches you how to measure the behaviour itself, what to look for in the first 30 days, and the unintended consequences that derail otherwise good interventions.
You'll leave with: a measurement plan that tracks actual behaviour change, not just activity.
Expectations
An overview of behavioural science theory
A collection of nudge examples to copy
An academic literature review
A motivational framework for getting people to "buy in"
A one-size-fits-all toolkit
A diagnostic method you apply to your own initiative
Structured tools for pinpointing what's blocking behaviour and designing interventions that match
Practice-focused, with worked examples showing the method applied to real scenarios
A system for figuring out why your current approach isn't working and what to change
Built for practitioners who design and deliver change, not academics
Who This Is For
You've launched change initiatives that generated activity but didn't shift the behaviour
You've been asked to "change the culture" without a clear behavioural target
You suspect your current intervention doesn't match the actual barrier
You default to training or communications and want a broader intervention repertoire
You know the outcome you want but can't articulate the specific behaviour that drives it
You work in transformation, change, L&D, safety, compliance, HR, or operational excellence
A diagnostic method you apply to your own initiative
Structured tools for pinpointing what's blocking behaviour and designing interventions that match
Practice-focused, with worked examples showing the method applied to real scenarios
A system for figuring out why your current approach isn't working and what to change
Built for practitioners who design and deliver change, not academics
Join hundreds of professionals that have already taken our courses and started applying it to their projects/work.
Self-paced - finish at your own pace
Immediate access — no subscription
Free templates, worksheets, PDFs, toolkits, ideation canvas and much more
Real-world case studies from health, workplace, retail, sustainability, organizational change
14-day money-back guarantee
*Most people expense this course as part of their learning and development budget
Robert Meza is the founder of Aim for Behavior, a leading consultancy in behavior change, innovation, and design. With years of experience working globally with startups, corporations, and governments, he specializes in turning behavioral science into practical, real-world design strategies.
These are self-paced video courses
There are no prerequisites
There is no pre-work for these sessions and no homework
I will be providing some short lectures and during the courses I will be sharing my screen to walk you through examples to teach you how to successfully apply motivation theories and frameworks when designing your products, services and experiences
Once purchased, you’ll receive instant access to your courses through your course dashboard. Log in anytime, on any device.
If you are not satisfied with the bundle you may return it for a full refund after 14 days and if no lessons have been completed.