The Behavior Design Membership
Four in-depth courses, plus ongoing tools and resources, to help you understand behavior properly, diagnose what is getting in the way, and design more effectively
✔ 4 core courses
✔ New tools and practical resources added over time
✔ Monthly access, cancel anytime
✔ Worksheets, templates, and applied examples included
If you are trying to influence behavior, whether through a product, service, experience, communication, or policy intervention, the quality of your design depends on how well you understand the behavior in the first place.
Most teams do not have a behavior problem because they lack effort. They have a behavior problem because they are working from assumptions. They jump to solutions too early, define the problem too vaguely, or rely on the same familiar responses regardless of what is actually driving the behavior.
That is where this membership comes in.
It gives you a more practical way to work. Inside, you will learn how to think more clearly about behavior, identify what is shaping it, design for motivation, and use behavior change techniques in ways that are grounded, usable, and relevant to real projects.
Design for EngagementLearn how to build experiences that drive lasting action by aligning with how people actually make decisions.
Behavioral AnalysisDiagnose what's preventing action in your context using practical tools for uncovering behavioral barriers.
Behavioral DesignDesign product features, content, and services that help people follow through — without relying on willpower alone.
Behavior TechniquesTranslate behavioral science into real interventions using a library of 90+ proven behavior change methods.
Expectations
A generic overview of behavioral science
A collection of random nudges or hacks
A course membership built around workplace change management language
An academic literature review
A one-size-fits-all method for every behavior problem
A practical behavior design membership for real-world work
A set of courses and tools you can apply to products, services, experiences, communications, and policy
Structured, example-led learning that helps you move from analysis to design
Built for practitioners who need usable frameworks, not just theory
An evolving resource base you can return to across projects
Who This Is For
You work on products, services, journeys, experiences, communications, or policy and need to influence behavior
You want to understand behavior more clearly before jumping to solutions
You are a designer, service designer, researcher, strategist, policy professional, innovation lead, or consultant
You want a stronger behavioral foundation for work on adoption, engagement, retention, decision-making, or follow-through
You are looking for practical behavior design tools you can actually use in your own projects
You want something more applied and design-oriented than generic behavioral science training
Practical and grounded in real application
Built around behavior design, not abstract theory
Relevant across sectors including product, service design, health, public policy, customer experience, research, and innovation
Designed to help you think better, diagnose better, and design better
Made for practitioners who want depth without unnecessary jargon
Join people using behavioral science to design better products, services, experiences, communications, and policy interventions.
Monthly access — cancel anytime
Includes all 4 core courses
Worksheets, templates, PDFs, and practical tools included
Additional resources added over time
Real-world examples across health, public policy, product, service design, and behavior change
14-day money-back guarantee (provided no substantial course progress has been completed )
*Many members expense this through their professional development or learning budget.
Robert Meza is the founder of Aim For Behavior, a consultancy focused on behavioral science, design, and applied behavior change. He works across sectors including product, health, services, public policy, and innovation, helping teams turn behavioral science into practical strategies, tools, and design decisions that can be used in the real world.
These are self-paced video courses
There are no prerequisites
You can start with any course, but they work best as a system
The courses include practical explanations, examples, and walk-throughs to help you apply the material to your own work
Once you join, you’ll receive immediate access through your dashboard and can log in anytime, on any device (no specific software is needed as it is run on Podia)
New tools and resources will be added over time as part of the membership
If you are not satisfied, you may request a full refund within 14 days, provided no substantial course progress has been completed