Free Tool
Think of the behavioral analysis as an evidence based way to group and structure your current insights. Be those from interviews, surveys or other data collection methods.
What is included?
I give you a video walk thru
I give you some examples of different models you can use
I go in detail into one of the models
I give you examples of sorted drivers of behavior in different contexts, such as communications or organizational change
I give you a blank template so you can practice on doing your own analysis.
What You’ll Learn:
-How a behavioral analysis can structure your insights
-How to know what is making it hard or easy for people to do a behavior
-How to leverage evidence based models like COM-B model and others to get to the root causes of behavior change
If you don’t know me, I’m Robert Meza a practitioner who is running a consultancy called Aim For Behavior - I teach courses and share free tools and frameworks like this one. My team and I work with clients around the world on fun but challenging behavioral focused projects.