Self-Paced Master Course
Learn how to select and translate Behavior Change Techniques (BCTs) to create better systems for organizations and products.
Join hundreds of professionals using behavioral science to drive real behavior change in teams and systems.
Full access to the Behavior Change Techniques course
Immediate, 1 year access
Breakdown of the BCTs and how to ideate with them
Real-world case studies from organizational change, digital health, and sustainability
Ideation Canvas, Templates, AI prototyping tool and BCT Chat Assistant
14-day refund (if no lessons and/or modules have been opened or completed)
*Most people expense this course as part of their learning and development budget
Behavior Change Techniques or BCT's for short are specific components that make an intervention, feature or experience more effective.
The Behavior Change Technique Taxonomy (BCTTv1) is made up of 93 techniques categorized into 16 groups. It was created by Susan Michie and colleagues at University College London.
You will get 3 worked examples on a Miro board and see step-by-step how you would be able to select the techniques.
You will get a toolkit with already translated examples to make it easy for you to create your own examples.
Explanation of how you can ideate techniques with your team, including an ideation canvas you can use when ever you need to.
See how you can use AI to design digital features that incorporate behavior change techniques in minutes.
A GPT assistant to help you and your team spark ideas with behavior change techniques.
Whether you're building products, shaping behavior, or designing for change — this course gives you the tools to do it effectively.
Responsible for driving adoption of new tools and technology within complex systems.
Who want to increase user retention by designing experiences that align with human motivation.
Leading organizational transformation and responsible for behavior change initiatives.
The video lessons are meant to help you understand and apply the course material in your own work and projects.
Keep them always on hand and use them as a reference for design when ever you need them.
Each example will highlight some differences in tools, frameworks and approaches that we use, to give you more choices and help adapt it to your context.
In this key moment, we explore how writing out Behavior Change Techniques (BCTs) can prevent oversight during the design phase.
✔️ Understand what intervention design is
✔️ Understand what behavior change techniques is
✔️ Understand how to select behavior change techniques
✔️ Understand how to select behavior change techniques
✔️ Understand how to ideate and prototype with behavior change techniques
✔️ Understand how to translate behavior change techniques into design features for products, services, processes, organizations and communication
✔️ Understand how to evaluate with your selected behavior change techniques
Looking to upskill your team or bring behaviorally-informed engagement design into your organization? We offer tailored options for teams and enterprises.
Team Licensing Packages
Provide full access to your design, product, or innovation teams with reporting.
Custom Implementation Support
Get expert help adapting the course frameworks to your specific industry or internal engagement challenges.
Enterprise Pricing Options
Discounted rates for large teams with invoicing support.
Bulk Enrollment Discounts
Save on per-seat pricing when enrolling 5 or more participants at once.
Corporate-Specific Training
Includes team implementation guides, onboarding toolkits, and customized learning pathways.
Module 1: Recap on Behavior Science and Behavior Design
This module will give you an overview of what behavioral science and behavior design is.
Module 2: Learn what Intervention Design is
This module will provide you with a better understanding of what intervention design is.
Module 3: Behavior Change Techniques
This module will help you understand what a Behavior Change Technique (BCT) is.
Module 4: Ideation
This module will help you how to select behavior change techniques when ideating.
Module 5: Evaluation
This module will provide you with complimentary frameworks and how to evaluate with your behavior change techniques.
Here we will use behavior change techniques in practice by showcasing 3 worked examples with ideation and prototyping with AI.
The worked examples are:
Step by Step Example 1: Organisational Behavior
Step by Step Example 2: Digital Health
Step by Step Example 3: Environmental Behavior
After you have finished all the lessons in the Behavior Change Techniques Course, you will get a certificate to show that you have completed the course.
Each certificate comes with its own unique ID, the name of the course, and the date it was awarded.
Robert Meza is the founder of Aim for Behavior, a leading consultancy in behavior change, innovation, and design. With years of experience working globally with startups, corporations, and governments, he specializes in turning behavioral science into practical, real-world design strategies.
Join hundreds of professionals using behavioral science to drive real behavior change in teams and systems.
Full access to the Behavior Change Techniques course
Immediate, 1 year access
Up to 3 hours of video content
Breakdown of the models
Real-world case studies
Tools, templates, and sheets included
14-day refund (if no lessons and/or modules have been opened or completed)
*Most people expense this course as part of their learning and development budget
The materials can be completed quickly because I have made a real effort to condense and simplify the content for your convenience.
I will be providing some short lectures and during the course I will be sharing my screen to walk you through the worked examples.
Full refund after 14 days if no lessons and/or modules have been opened or completed