The Behavior Design Membership
Learn how to select and translate Behavior Change Techniques (BCTs) to create better systems for organizations and products.
Join hundreds of professionals using behavioral science to drive real behavior change in teams and systems.
Breakdown of the BCTs and how to ideate with them
Real-world case studies from organizational change, digital health, and sustainability
Ideation Canvas, Templates, AI prototyping tool and BCT Chat Assistant
Behavior Change Techniques or BCT's for short are specific components that make an intervention, feature or experience more effective.
The Behavior Change Technique Taxonomy (BCTTv1) is made up of 93 techniques categorized into 16 groups. It was created by Susan Michie and colleagues at University College London.
You will get 3 worked examples on a Miro board and see step-by-step how you would be able to select the techniques.
You will get a toolkit with already translated examples to make it easy for you to create your own examples.
Explanation of how you can ideate techniques with your team, including an ideation canvas you can use when ever you need to.
See how you can use AI to design digital features that incorporate behavior change techniques in minutes.
A GPT assistant to help you and your team spark ideas with behavior change techniques.
The video lessons are meant to help you understand and apply the course material in your own work and projects.
Keep them always on hand and use them as a reference for design when ever you need them.
Each example will highlight some differences in tools, frameworks and approaches that we use, to give you more choices and help adapt it to your context.
In this key moment, we explore how writing out Behavior Change Techniques (BCTs) can prevent oversight during the design phase.
✔️ Understand what intervention design is
✔️ Understand what behavior change techniques is
✔️ Understand how to select behavior change techniques
✔️ Understand how to select behavior change techniques
✔️ Understand how to ideate and prototype with behavior change techniques
✔️ Understand how to translate behavior change techniques into design features for products, services, processes, organizations and communication
✔️ Understand how to evaluate with your selected behavior change techniques
Module 1: Recap on Behavior Science and Behavior Design
This module will give you an overview of what behavioral science and behavior design is.
Module 2: Learn what Intervention Design is
This module will provide you with a better understanding of what intervention design is.
Module 3: Behavior Change Techniques
This module will help you understand what a Behavior Change Technique (BCT) is.
Module 4: Ideation
This module will help you how to select behavior change techniques when ideating.
Module 5: Evaluation
This module will provide you with complimentary frameworks and how to evaluate with your behavior change techniques.
Here we will use behavior change techniques in practice by showcasing 3 worked examples with ideation and prototyping with AI.
The worked examples are:
Step by Step Example 1: Organisational Behavior
Step by Step Example 2: Digital Health
Step by Step Example 3: Environmental Behavior
After you have finished all the lessons in the Behavior Change Techniques Course, you will get a certificate to show that you have completed the course.
Each certificate comes with its own unique ID, the name of the course, and the date it was awarded.
Join people using behavioral science to design better products, services, experiences, communications, and policy interventions.
Monthly access — cancel anytime
Includes all 4 core courses
Worksheets, templates, PDFs, and practical tools included
Additional resources added over time
Real-world examples across health, public policy, product, service design, and behavior change
14-day money-back guarantee (provided no substantial course progress has been completed )
*Many members expense this through their professional development or learning budget.