Behavior Change System
Get 4 of our most popular behavior change courses in a single offer!
Join hundreds of professionals that are turning behavioral insights into measurable change across organizations.
✔ Built from field-tested behavioral science (COM-B, SDT, PRIME, BCTs)
✔ Used in consulting with major orgs, products, and change initiatives
✔ Designed for professionals: no fluff, just systems and tools
✔ Cohesive progression from diagnosis → design → delivery
The total value is €1046, offered to you at €449!
✔14-day refund (if no lessons and/or modules opened or completed)
✔ 1 Year access
*Most people expense this course as part of their learning and development budget
Behavior Design – How to design for actual behavior, not just intention. Includes real-world case studies and step-by-step application.
Value: €299
Design For Engagement - Understand what keeps people coming back—and how to design for motivation, momentum, and follow-through.
Value: €249
Behavior Change Techniques - A hands-on guide to 90+ evidence-based techniques. Learn how to apply them in digital products, communication, or services.
Value: €249
Behavioral Analysis - Use diagnostic frameworks like COM-B and TDF to unpack behavior and spot the right levers for change.
Value: €249
Normally €1046 if bought separately.
Your Price €449 (597 in savings!)
Design for EngagementLearn how to build experiences that drive lasting action by aligning with how people actually make decisions.
Behavioral AnalysisDiagnose what's preventing action in your context using practical tools for uncovering behavioral barriers.
Behavioral DesignDesign product features, content, and services that help people follow through — without relying on willpower alone.
Behavior TechniquesTranslate behavioral science into real interventions using a library of 90+ proven behavior change methods.
-Actionable insights rooted in behavioral science
-Real case studies across multiple sectors
-Tools, templates, and diagnostic frameworks
-1 year access — learn at your pace
-14-day refund (if no lessons and/or modules opened or completed)
Looking to upskill your team or bring behaviorally-informed engagement design into your organization? We offer tailored options for teams and enterprises.
Team Licensing Packages
Provide full access to your design, product, or innovation teams with reporting.
Custom Implementation Support
Get expert help adapting the course frameworks to your specific industry or internal engagement challenges.
Enterprise Pricing Options
Discounted rates for large teams with invoicing support.
Bulk Enrollment Discounts
Save on per-seat pricing when enrolling 5 or more participants at once.
Corporate-Specific Training
Includes team implementation guides, onboarding toolkits, and customized learning pathways.
Create digital experiences that users don’t just try — but stick with.
Apply evidence-based behavioral tools to increase adoption and usage across initiatives.
Drive sustainable action with patients, clients, or staff using science based strategies.
Increase engagement in training, onboarding, and internal systems by understanding motivation.
Start with: Behavior Design. Learn how to build engagement into your product architecture from the ground up.
Start with: Behavioral Analysis. Get clarity using diagnostic tools like COM-B and TDF.
Start with: Design for Engagement. Build systems that sustain motivation long after launch.
Start with: Behavior Change Techniques. Access 90+ methods to influence action in products, comms, and programs.
Learn behavioral science skills that can transform your work.
Our trainings are made for practitioners who want practical tools and methods they can implement into their work right away.
Robert Meza! - Founder & Director of Aim For Behavior
Robert has worked with global companies like PepsiCo, Emirates, Visa, and leading government agencies, applying behavioral science to business innovation, policy, and user experience.
His courses take a hands-on, practical approach—helping professionals learn real-world skills they can apply immediately.
General questions for all courses
Yes, we offer team discounts for groups of 5 or more members. If you're interested in training your team with one of our Aim For Behavior courses, please reach out to us.
No there is not. Since the courses are self-paced, you can start and finish them whenever you like. You have 1 year from the day of purchase.
Yes, you can. We can offer two options for you depending on what will be easier and the most efficient for you and your team.
No, there are no prerequisites before taking any of the courses and there is no pre-work for the lessons.
We usually prefer online and we can create a payment link for the amount and an invoice, however if your organization needs to do it via bank transfer, we can do it that way as well.
No specific software is needed as it is run on Podia.
The learning is delivered via an online teaching platform. The learning is digital self-paced without a trainer. Each participant can go through it at their own pace.
It all depends on which course you decide to purchase, but they can vary anything from 2 up to 6 hours. As there is no time limit, each participant can take their own time and finish a course when it suits them.
Full refund after 14 days if no lessons and/or modules have been opened or completed
We are based in the Netherlands and follow EU VAT rules for digital products like online courses. Here’s how VAT is applied:
• For customers in the EU (B2C):
VAT is calculated based on your country of residence and included in the total price. We are legally required to collect and remit this VAT to the Dutch tax authorities.
• For customers outside the EU
No VAT is charged (unless we have reached a tax threshold and therefore VAT will be reflected in your invoice.) Your purchase is treated as VAT-exempt under EU export rules for digital services. The price remains the same, but no VAT is included or collected.
• For businesses (B2B) with a valid VAT number:
If you’re in the EU and provide a valid VAT number at checkout, reverse charge rules apply, and VAT is not collected. Your invoice will state that VAT is zero-rated under EU Directive Article 44 and 196.
For non-EU businesses, no VAT is charged, and the sale is treated as an export.
We automatically calculate VAT during checkout based on your billing country and VAT status. The VAT amount (if any) is shown before you complete your purchase, and it’s also reflected on your invoice.
You’ll receive instant access to your course once you have purchased it and through your course dashboard. Log in anytime, on any device.
We would recommend starting with the Behavior Design course as it covers the process overall. However, you can start with any course depending on your needs. Each one stands alone but complements the others.
Please reach out to us HERE